In today’s data-driven world, businesses are waking up to a hidden cybersecurity risk: unstructured data. This is the information that doesn’t live neatly inside databases—think documents, emails, spreadsheets, presentations, and file shares. It’s everywhere, growing exponentially, and often completely invisible to traditional security tools.

Unstructured data can account for up to 80% of an organization’s total data footprint, and yet it remains unprotected, unmanaged, and vulnerable to cyber threats. Without clear visibility and control, it becomes a prime target for data breaches, ransomware attacks, and compliance violations.

So how can your organization tackle this silent risk?

Let’s break down the challenge—and introduce the next-generation solutions that are helping businesses discover, classify, and secure their unstructured data automatically.

The Challenge: Why Unstructured Data Poses a Unique Risk

Unlike structured data stored in rows and columns of a database, unstructured data is difficult to track, monitor, or protect. It's stored across countless endpoints, email systems, cloud drives, and legacy servers.

Some of the key risks include:

• Lack of visibility: Most businesses don’t know what unstructured data they have or where it’s stored.

• Sensitive data exposure: Files may contain personally identifiable information (PII), financial records, or intellectual property that are unencrypted and unmonitored.

• Non-compliance: Failing to secure unstructured data can lead to violations of GDPR, HIPAA, and other data privacy regulations.

• Cyber threats: Unprotected data is a magnet for ransomware and insider threats.

To combat these challenges, organizations need automated, intelligent data protection tools.

The Solution: Automate Discovery and Protection with Industry-Leading Vendors

1. Rubrik: Intelligent Backup, Data Security & Resilience

Rubrik redefines how organizations approach data protection. It goes far beyond traditional backup—Rubrik enables you to:

• Discover and classify sensitive unstructured data across your environment.

• Implement Data Security Posture Management (DSPM) to assess and improve your security gaps.

• Provide immutable backups that protect against ransomware and ensure instant recovery.

• Orchestrate IT resilience with policy-based automation and fast disaster recovery.

With Rubrik, you're not just backing up data—you’re building cyber resilience and ensuring compliance.

2. Druva: SaaS-Based Data Protection for the Modern Enterprise

Druva offers cloud-native, as-a-service protection for SaaS applications, endpoints, and enterprise workloads. Key capabilities include:

• Backup for Microsoft 365, Google Workspace, and Salesforce.

• Protection for virtual machines, databases, and file servers across hybrid and multi-cloud environments (AWS, Azure, GCP).

• Built-in data loss prevention and ransomware recovery capabilities.

• A fully managed, scalable solution that reduces infrastructure costs and simplifies data governance.

With Druva, businesses get end-to-end protection without complexity—ideal for modern hybrid workforces.

Don’t Let Your Unstructured Data Be a Blind Spot

Data is the new currency, and leaving unstructured data unprotected is like storing gold in an unlocked drawer. With solutions from Rubrik and Druva, your organization can:

• Gain full visibility into your unstructured data

• Classify sensitive information and apply automated policies

• Meet compliance standards effortlessly

• Recover quickly from cyber attacks or accidental loss